what we do

Paris Baguette Singapore Pte Ltd.

baked with love & passion

Baked fresh daily to offer a unique experience to thousands of guests daily with good foods and good people.

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Paris Baguette Singapore Pte Ltd.

Identify Global Franchise Market

Develop new market initiatives to grow global presence, making it the “front-and-center” in the F&B category.

Paris Baguette Singapore Pte Ltd.

Look for Team Members

Look for team members who are the core of what we do and what we stand for. Join the PB family to realize the full potential in you.

  • Paris Baguette Singapore Pte Ltd.
  • Paris Baguette Singapore Pte Ltd.

our story

The spirit of Sangmidang
Our origins were formed in 1945, in the heart of a small bakery in South Korea named Sangmidang. The spirit of Sangmidang, which is to not leave a single piece of bread unchecked, is still with us 76 years later.

Born from a love of bread and a passion for quality
In 1988, Paris Baguette began with its first store in South Korea. And now, we are an international fast-casual bakery and franchise specializing in French-inspired goods.

Ran to create a culture that didn’t exist before
Our motive was not just limited to providing daily food, but more to fill the memories of people who came by. We continued to make efforts to build a new “bakery culture” whereby everyone enjoys bread any time at anywhere of their day.

Vision & Mission

My friend, My love, My Paris Baguette
We are a company that provides a unique experience to customers by introducing a new trend-setting bakery and café concepts. Paris Baguette aspires to deliver happiness to our customers with the best product quality, customer-oriented mind, and creative mind. At our core, we are a bakery that is French inspired and innovates through global influences.

Constant effort of Paris Baguette
We are driven with an emphasis to provide a continuous innovative fare with a modern and wide selection of fresh, clean, and healthy products. Over Time, Paris Baguette developed robust competencies and committed and continuous investments in product development, operational innovation, technology, logistics, and brand-building.

  • Paris Baguette Singapore Pte Ltd.
Paris Baguette Singapore Pte Ltd.
Paris Baguette Singapore Pte Ltd.
Paris Baguette Singapore Pte Ltd.
Paris Baguette Singapore Pte Ltd.
Paris Baguette Singapore Pte Ltd.
Paris Baguette Singapore Pte Ltd.
Paris Baguette Singapore Pte Ltd.

Latest news

A new year, a new store in a new country. 
Paris Baguette with its partner Berjaya Food Bhd (BFood) opened its first flagship store door on 19 January 2023 in Malaysia at Pavilion KL. Malaysia the bakery’s eighth international market globally and fifth market in the Southeast Asia. With the upcoming SPC Centre that will serve the Halal markets in South-East Asia, Middle East and North African regions, Malaysians can anticipate more stores to be opened in cities across the country.

Paris Baguette Enters Malaysian Market
Paris Baguette, a global bakery chain announced in June 2022 that Paris Baguette will be collaborating with distinguished Malaysian company Berjaya Food Bhd (BFood) to open a chain of Paris Baguette stores across Malaysia under a form of joint venture. This makes Malaysia the eighth international market globally, since its opening in South Korea.

Paris Baguette Breaks Ground for its World First Halal Food Hub at Johor Bahru
On 20 October 2022, Paris Baguette, a global bakery chain owned by leading South Korean food and confectionery conglomerate, SPC Group, broke ground to begin working towards the opening of Paris Baguette’s first halal manufacturing food hub in the world in Johor, Malaysia. The halal food hub, which is named SPC Centre, will involve a RM130mil investment, with a total of seven production lines that can produce up to 11 tonnes of frozen dough a day. Upon its completion which is expected to be the first quarter of 2024, it will serve the halal markets in South-East Asia, Middle East and North African regions.

Paris Baguette’s the first cafe-retail concept Store
In June 2022, A brand-new concept store by Paris Baguette Singapore creating a differentiated experience. Paris Baguette x teatra, the first café-retail concept store incorporating the teatra retail concept within the cafe. Located at the heart of Singapore, the new store welcomes you at the entrance of Raffles City Singapore. The store offers customers to experience its unique and aesthetic tea products at the brewing bar section of the store. The outlet also introduced an all-day Brunch menu, and exclusive teatra tea-infused desserts such as the Earl Grey Royale Pudding, Earl Grey Choco Cake, and handcrafted beverages such as Royal Milk Tea.

*About teatra, Teatra is a premium blended tea brand launched by Paris Baguette parent company, SPC Group, a Korea-based global food company in 2018.

Paris Baguette to Open New Flagship Store at ION Orchard
In Sep 2021, Paris baguette Singapore opened a Paris Baguette branch at ION Orchard as our new flagship store to represent Paris Baguette brand in Singapore at ION Orchard, one of the top shopping malls in Singapore. Differentiated from other Paris Baguette stores, the ION Orchard branch will provide extended special and exclusive products and services.

Paris Baguette Makes Cambodia Debut
In June 2021, Paris Baguette opened its first branch in Cambodia’s capital city (Phnom Penh) as part of a franchise agreement with local firm HSC Group.
Cambodia is the sixth country in which Paris Baguette has launched, and it is the first time the bakery operator has formed a joint venture for its overseas business.
For the business partnership, Paris Baguette’s affiliate in Singapore established a joint venture, dubbed H.SPC, with HSC Food & Beverages, an affiliate of the Cambodian conglomerate.

Paris Baguette to Open First Indonesian Stores
Paris Baguette enters Indonesia with two outlets set to open in the fourth quarter of 2021.
Partnering with Erajaya Group, this highly anticipated debut makes Indonesia the fourth country in Southeast Asia after Singapore, Vietnam and Cambodia that Paris Baguette is expanding its presence outside of South Korea.