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Paris Baguette Soars to New Heights in Changi Airport
Introducing Paris Baguette’s latest establishment at the Singapore Changi Airport Terminal 2 Arrival Hall, featuring a state-of-the-art concept that blends the brand’s expertise with a fresh digitised aesthetic that includes digitised signs, digital television and menu boards and electronic price tags. This new outlet in Terminal 2 will open 24/7, catering to customers around the clock. This significant development adds another exciting chapter to Paris Baguette’s ongoing success story at Changi Airport, joining their three existing outlets in Terminal 3 and Terminal 4, as well as the outlet at Jewel Changi Airport.

A new year, a new store in a new country. 
Paris Baguette with its partner Berjaya Food Bhd (BFood) opened its first flagship store door on 19 January 2023 in Malaysia at Pavilion KL. Malaysia the bakery’s eighth international market globally and fifth market in the Southeast Asia. With the upcoming SPC Centre that will serve the Halal markets in South-East Asia, Middle East and North African regions, Malaysians can anticipate more stores to be opened in cities across the country.

Paris Baguette Enters Malaysian Market
Paris Baguette, a global bakery chain announced in June 2022 that Paris Baguette will be collaborating with distinguished Malaysian company Berjaya Food Bhd (BFood) to open a chain of Paris Baguette stores across Malaysia under a form of joint venture. This makes Malaysia the eighth international market globally, since its opening in South Korea.

Paris Baguette Breaks Ground for its World First Halal Food Hub at Johor Bahru
On 20 October 2022, Paris Baguette, a global bakery chain owned by leading South Korean food and confectionery conglomerate, SPC Group, broke ground to begin working towards the opening of Paris Baguette’s first halal manufacturing food hub in the world in Johor, Malaysia. The halal food hub, which is named SPC Centre, will involve a RM130mil investment, with a total of seven production lines that can produce up to 11 tonnes of frozen dough a day. Upon its completion which is expected to be the first quarter of 2024, it will serve the halal markets in South-East Asia, Middle East and North African regions.

Paris Baguette’s the first cafe-retail concept Store
In June 2022, A brand-new concept store by Paris Baguette Singapore creating a differentiated experience. Paris Baguette x teatra, the first café-retail concept store incorporating the teatra retail concept within the cafe. Located at the heart of Singapore, the new store welcomes you at the entrance of Raffles City Singapore. The store offers customers to experience its unique and aesthetic tea products at the brewing bar section of the store. The outlet also introduced an all-day Brunch menu, and exclusive teatra tea-infused desserts such as the Earl Grey Royale Pudding, Earl Grey Choco Cake, and handcrafted beverages such as Royal Milk Tea.

*About teatra, Teatra is a premium blended tea brand launched by Paris Baguette parent company, SPC Group, a Korea-based global food company in 2018.

Paris Baguette to Open New Flagship Store at ION Orchard
In Sep 2021, Paris baguette Singapore opened a Paris Baguette branch at ION Orchard as our new flagship store to represent Paris Baguette brand in Singapore at ION Orchard, one of the top shopping malls in Singapore. Differentiated from other Paris Baguette stores, the ION Orchard branch will provide extended special and exclusive products and services.

Paris Baguette Makes Cambodia Debut
In June 2021, Paris Baguette opened its first branch in Cambodia’s capital city (Phnom Penh) as part of a franchise agreement with local firm HSC Group.
Cambodia is the sixth country in which Paris Baguette has launched, and it is the first time the bakery operator has formed a joint venture for its overseas business.
For the business partnership, Paris Baguette’s affiliate in Singapore established a joint venture, dubbed H.SPC, with HSC Food & Beverages, an affiliate of the Cambodian conglomerate.

Paris Baguette to Open First Indonesian Stores
Paris Baguette enters Indonesia with two outlets set to open in the fourth quarter of 2021.
Partnering with Erajaya Group, this highly anticipated debut makes Indonesia the fourth country in Southeast Asia after Singapore, Vietnam and Cambodia that Paris Baguette is expanding its presence outside of South Korea.